INDUSTRY:
Wellness & Sport
CLIENT:
Swestar Sports
YEAR:
2025
Service:
Retention Marketing
Swestar Sports
Swestar Sports
ABOUT
ABOUT
We partnered with Swestar Sports to build a retention system that could support their growth and increase repeat purchases across key products.
The focus was on creating a scalable lifecycle flows, aligning campaigns with products and turning one-time buyers into long-term customers.
We partnered with Swestar Sports to build a retention system that could support their growth and increase repeat purchases across key products.
The focus was on creating a scalable lifecycle flows, aligning campaigns with products and turning one-time buyers into long-term customers.
CHALLENGE
Swestar Sports lacked a structured retention setup.
There were no defined lifecycle flows, limited segmentation, and email was underutilized as a revenue channel. Growth relied heavily on acquisition, with minimal systems in place to drive repeat purchases or maximize customer lifetime value.
The challenge was to build a retention engine that could scale with the brand.
Swestar Sports lacked a structured retention setup.
There were no defined lifecycle flows, limited segmentation, and email was underutilized as a revenue channel. Growth relied heavily on acquisition, with minimal systems in place to drive repeat purchases or maximize customer lifetime value.
The challenge was to build a retention engine that could scale with the brand.
OUTCOME
Within the first 20 days, email became a major revenue driver for Swestar Sports.
The email channel accounted for 28% of total revenue, supported by a 10% signup rate that consistently converted site traffic into engaged subscribers.
The brand now operates with a scalable retention system that drives repeat purchases and compounds growth over time.
Within the first 20 days, email became a major revenue driver for Swestar Sports.
The email channel accounted for 28% of total revenue, supported by a 10% signup rate that consistently converted site traffic into engaged subscribers.
The brand now operates with a scalable retention system that drives repeat purchases and compounds growth over time.
