INDUSTRY:
Skincare & K-Beauty
CLIENT:
KEAUTY
YEAR:
2025
Service:
Retenion Marketing
KEAUTY
KEAUTY
OVERVIEW
OVERVIEW
We partnered with Keauty to design and scale a retention system that turns first-time buyers into repeat customers.
Our work focused on lifecycle strategy, high-performing flows, and campaigns built to compound revenue over time.
We partnered with Keauty to design and scale a retention system that turns first-time buyers into repeat customers.
Our work focused on lifecycle strategy, high-performing flows, and campaigns built to compound revenue over time.
CHALLENGE
Keauty had no existing retention infrastructure. There were no flows, no lifecycle strategy, and no clear framework for turning first-time buyers into repeat customers.
The challenge was to design and launch a complete retention system from scratch, fast, while laying a foundation that could scale with the brand.
Keauty had no existing retention infrastructure. There were no flows, no lifecycle strategy, and no clear framework for turning first-time buyers into repeat customers.
The challenge was to design and launch a complete retention system from scratch, fast, while laying a foundation that could scale with the brand.
OUTCOME
Within 30 days, email became a core revenue channel for Keauty, accounting for over 30% of total revenue.
A fully built lifecycle was live, converting first-time buyers into repeat customers through high-performing flows and campaigns. The on-site signup experience was optimized from scratch, resulting in a 22% opt-in rate on the popup.
The retention system now operates as a scalable growth engine, compounding results over time rather than relying on one-off campaigns.
Within 30 days, email became a core revenue channel for Keauty, accounting for over 30% of total revenue.
A fully built lifecycle was live, converting first-time buyers into repeat customers through high-performing flows and campaigns. The on-site signup experience was optimized from scratch, resulting in a 22% opt-in rate on the popup.
The retention system now operates as a scalable growth engine, compounding results over time rather than relying on one-off campaigns.
