INDUSTRY:
Beauty & Skincare
CLIENT:
Naturlig Hud
YEAR:
2025
Service
Retention Marketing
Naturlig Hud
Naturlig Hud
OVERVIEW
OVERVIEW
We partnered with Naturlig Hud to refine and optimize an existing retention setup that wasn’t fully aligned with customer behavior and brand potential.
The goal was to restructure lifecycle flows, improve segmentation, and optimize the signup experience to turn email into a stronger, more predictable growth channel.
We partnered with Naturlig Hud to refine and optimize an existing retention setup that wasn’t fully aligned with customer behavior and brand potential.
The goal was to restructure lifecycle flows, improve segmentation, and optimize the signup experience to turn email into a stronger, more predictable growth channel.
CHALLENGE
Naturlig Hud lacked a structured retention system. Email existed, but lifecycle flows were minimal, campaigns were inconsistent, and customer journeys weren’t fully aligned with purchasing behavior. The challenge was to create structure and clarity without compromising brand integrity or overwhelming the audience.
Naturlig Hud lacked a structured retention system. Email existed, but lifecycle flows were minimal, campaigns were inconsistent, and customer journeys weren’t fully aligned with purchasing behavior. The challenge was to create structure and clarity without compromising brand integrity or overwhelming the audience.
OUTCOME
Email’s contribution to revenue increased from 38% to 50%, becoming a primary growth channel for Naturlig Hud.
At the same time, the site signup rate improved from 6% to 20%, significantly increasing the flow of engaged subscribers into the retention system.
The result is a fully optimized setup that compounds value over time and supports sustainable growth.
Email’s contribution to revenue increased from 38% to 50%, becoming a primary growth channel for Naturlig Hud.
At the same time, the site signup rate improved from 6% to 20%, significantly increasing the flow of engaged subscribers into the retention system.
The result is a fully optimized setup that compounds value over time and supports sustainable growth.
