INDUSTRY:
Jewellery
CLIENT:
Susanna Falken Jewellery
YEAR:
2025
Service
Retention Marketing
Susanna Falken Jewellery
Susanna Falken Jewellery
OVERVIEW
OVERVIEW
We partnered with Susanna Falken Jewellery to restructure and optimize an existing email setup that wasn’t fully supporting their growth.
The focus was on rebuilding the retention foundation, improving targeting, and aligning campaigns with customer behavior to unlock email’s full revenue potential.
We partnered with Susanna Falken Jewellery to restructure and optimize an existing email setup that wasn’t fully supporting their growth.
The focus was on rebuilding the retention foundation, improving targeting, and aligning campaigns with customer behavior to unlock email’s full revenue potential.
CHALLENGE
Susanna Falken Jewellery had email in place, but the system was not set up correctly.
Segmentation was weak, campaigns lacked structure, and lifecycle flows were not effectively supporting repeat purchases. As a result, email contributed only a small portion of overall revenue despite strong brand demand.
The challenge was to rebuild the system without disrupting the brand experience, while significantly increasing performance.
Susanna Falken Jewellery had email in place, but the system was not set up correctly.
Segmentation was weak, campaigns lacked structure, and lifecycle flows were not effectively supporting repeat purchases. As a result, email contributed only a small portion of overall revenue despite strong brand demand.
The challenge was to rebuild the system without disrupting the brand experience, while significantly increasing performance.
OUTCOME
Email’s contribution to revenue increased from 6% to 20% following the optimization.
With improved segmentation and a clear campaign structure, email became a reliable growth and retention channel rather than a supporting one.
The brand now operates with a structured email system designed to scale alongside the brand.
Email’s contribution to revenue increased from 6% to 20% following the optimization.
With improved segmentation and a clear campaign structure, email became a reliable growth and retention channel rather than a supporting one.
The brand now operates with a structured email system designed to scale alongside the brand.
