INDUSTRY:
Skincare & Beauty
CLIENT:
Facing North
YEAR:
2025
Service:
Retenion Marketing
Facing North
Facing North
OVERVIEW
OVERVIEW
Facing North already had a retention system in place, but it lacked structure, consistency, and clear brand alignment. We partnered with the team to refine the strategy, tighten execution, and rebuild key touchpoints to better reflect the brand and customer journey.
Facing North already had a retention system in place, but it lacked structure, consistency, and clear brand alignment. We partnered with the team to refine the strategy, tighten execution, and rebuild key touchpoints to better reflect the brand and customer journey.
CHALLENGE
The challenge wasn’t starting from zero, but fixing what wasn’t working.
Flows were live but underperforming, branding was inconsistent, and campaigns lacked a clear strategy. The system needed optimization, clarity, and a stronger connection between brand and conversion.
The challenge wasn’t starting from zero, but fixing what wasn’t working.
Flows were live but underperforming, branding was inconsistent, and campaigns lacked a clear strategy. The system needed optimization, clarity, and a stronger connection between brand and conversion.
OUTCOME
Within a short optimization window, Facing North saw clear results.
Signup rates increased to 10%, and email became a significantly stronger growth lever, driving revenue up towards 40%. The retention system is now structured, on-brand, and built to scale over time.
Within a short optimization window, Facing North saw clear results.
Signup rates increased to 10%, and email became a significantly stronger growth lever, driving revenue up towards 40%. The retention system is now structured, on-brand, and built to scale over time.
