INDUSTRY:
Wellness
CLIENT:
Biohack Balance
YEAR:
2025
Service
Retention marketing
Biohack Balance
Biohack Balance
ABOUT
ABOUT
We partnered with Biohack Balance to turn email into a core growth and retention channel for a fast-moving wellness brand.
Our work focused on lifecycle strategy, automated flows, and revenue-driving campaigns designed to increase repeat purchases and customer lifetime value.
We partnered with Biohack Balance to turn email into a core growth and retention channel for a fast-moving wellness brand.
Our work focused on lifecycle strategy, automated flows, and revenue-driving campaigns designed to increase repeat purchases and customer lifetime value.
Challenge
Biohack Balance had email in place, but it wasn’t operating as a structured retention system.
Flows were underdeveloped, lifecycle messaging lacked cohesion, and campaigns were not fully aligned with customer behavior or purchasing cycles. The challenge was to tighten strategy, increase execution speed, and turn email into a reliable revenue driver without adding operational complexity for the team.
Biohack Balance had email in place, but it wasn’t operating as a structured retention system.
Flows were underdeveloped, lifecycle messaging lacked cohesion, and campaigns were not fully aligned with customer behavior or purchasing cycles. The challenge was to tighten strategy, increase execution speed, and turn email into a reliable revenue driver without adding operational complexity for the team.
OUTCOME
Within 30 days, email became a core revenue channel for Biohack Balance.
Email marketing accounted for 37% of total revenue, supported by a structured lifecycle and consistently performing campaigns. A redesigned popup converted site visitors into subscribers at an average 13% signup rate, creating a steady flow of high-intent leads into the retention system.
The result was a scalable setup the brand could trust to drive repeat purchases and long-term value.
Within 30 days, email became a core revenue channel for Biohack Balance.
Email marketing accounted for 37% of total revenue, supported by a structured lifecycle and consistently performing campaigns. A redesigned popup converted site visitors into subscribers at an average 13% signup rate, creating a steady flow of high-intent leads into the retention system.
The result was a scalable setup the brand could trust to drive repeat purchases and long-term value.
